For a movie to be released in 2010 Warner Bros. Pictures got together with NASA to allow them to make a movie all about the telescope. This is WB's first forte into filming an IMAX in space, however it has the potential to show the public how amazing space really is.
NASA already is planning a service trip to Hubble so movie goers will be able to see the vital work they'll be doing on the telescope as well as the amazing shots they will be able to see from space.
In the business world this is important because it has the possibility to attract lots of business for Warner Bros.
http://www.space.com/news/cs_070924_hubble_imax.html
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